Rachel Ginsberg is a member of Columbia University School of the Arts’ Digital Storytelling Lab, where she helps to design frameworks merging storytelling, education, collaborative practice, and emerging technology, used to address pressing global challenges. She supports the Lab in transforming prototypes into methodologies suitable to be deployed by changemakers and practitioners all over the world. In addition, she supports strategic direction for DSL digital adaptations and prototypes, such as Sherlock Holmes and the Internet of Things, and Frankenstein AI, and the Empathy Lab – a collaboration between the Digital Storytelling Lab and Refinery29. As a multidisciplinary strategist, Rachel explores the space between brand and experience, and designs initiatives to bridge it. She adds value primarily through her ability to synthesize and integrate across organizations, with strategy skills ranging from brand to digital to experiential. Rachel has had the pleasure to contribute to talented teams whose work has been executed across organizations large and small, for clients like Microsoft, Target, L’Oreal, Nike, Yale Medicine, Caleres, and Clean.