Tom Westerlin

Tom is a Creative Director with an emphasis on emerging tech and a drive to connect brands and users through authentic experiences. He started in gaming where he brought characters to life for hit titles including The Godfather and The Sims.He then headed up the production studio at Mekanism creating content for BP and Charles Schwab, while leading a number of interactive projects and one of the first Augmented Reality experiences for Doritos.Tom also led the content studio at Huge where he oversaw live-action, 2d & 3d animations and interactive installations. He currently is spearheading all VR, AR and 360 Video projects at Nice Shoes, where he gets to combine his talent and passion for gaming, design, production and directing, having successfully launched the Mio Garden VR experience that has been short listed at AICP Next Awards and Ciclope Festival, as well as Boulevard AR which was featured at the Apple Educational Keynote in 2018.